SEO Strategy
Strategic direction matters. Without it, you’re stuck firefighting instead of moving forward.
We build SEO strategies that drive sustainable growth. Either from scratch or feeding into your team’s plans. Then we turn those plans into reality, on time, on budget, with rigorous forecasting we actually hold ourselves accountable to.
This isn’t a templated document gathering digital dust. It’s a living body of work that evolves with your business and the search landscape.
How We Work
We assess your online presence top to bottom, balancing technical, content and offsite SEO based on what your business actually needs. The goal is simple: give you the edge over competitors.
Our work connects directly to initial research and onboarding. It constantly adapts to an ever-changing search landscape.
Onboarding
Initial kick-off to understand past activity, align on goals, and map out what we’ll be doing before diving into strategy.
Benchmarking
We take stock of where you are before planning where you’re going. Current visibility versus competitors, priority areas to focus on, ambitious yet realistic growth targets. This defines what success looks like.
Technical Audit
Comprehensive assessment of your site’s technical health. Crawlability, indexation, site speed, mobile performance, structured data. We identify what’s holding you back and prioritise fixes that deliver impact.
Content Audit
Full evaluation of your existing content. What’s performing, what’s underperforming, what’s missing. We map content to search intent and user journey, identifying opportunities to optimise, consolidate or create.
Keyword Research
Understanding the search landscape around your topics. Multiple ways to phrase the same idea, all backed by data to help us choose which areas to target. This drives metadata and on-page optimisation for the terms that actually matter.
Competitor Analysis
The key to search success is knowing your competitive landscape inside out. We assess what competitors do well (and poorly) using industry-leading tools, then provide a framework for drawing level and pulling ahead. Central to this: content and keyword ranking analysis that identifies gaps, plus a strategy for addressing them.
Custom Reporting Dashboard
Data should be as beautiful as it is insightful. Custom dashboards measure performance against pre-agreed KPIs, providing clear analysis that anyone in your organisation can understand.
We track your website’s performance using advanced software, but keep reporting streamlined. This means more time getting stuff done, less time in meetings.
Strategic Roadmap Creation
Only once we’ve handled everything above do we create the strategic SEO roadmap. This is the bible for maximising performance and smashing targets. Clear indication of what we’ll do and when, forecasted impact, who’s required for implementation, and what it all means in plain English.
