Bringing it all together

SEO without content marketing is like a body without a soul. Our approach to SEO is always to optimise websites for humans – rather than search engine algorithms – first.

 

We use content marketing to help bring all our world-class technical SEO foundations to life, to help tell your brand’s story and ensure that you’re found by those that most need to hear it.
 
Our SEO content marketing services include:

Full Content Audits & Strategy Creation – for your website and all brand touchpoints

We’ll look at aspects such as tone of voice, imagery, messaging and even fonts. The aim is to work closely with your entire business to build up a picture of how your employees see you, not to mention speaking to customers to find out what they want to see from your content. We use our findings to lay out a strategy for tweaks, improvements and re-optimisation of existing content. Plus, we’ll identify new topics and pages to be created, to broaden and diversify your content offering.

Competitor Analysis

A key part of any content audit is assessing gaps where competitors are visible from a search perspective, but you aren’t. We’ll look at a variety of performance metrics and ranking signals such as backlinks, page length, content depth & quality, page speed and site structure to help identify the most rewarding tactics that can be applied to your website.

Content Briefing & Creation

Then, we’ll either work with your own content writers to provide clear and concise briefs for content creation, or write the content ourselves. We’ve written web content for a whole host of websites across a range of different industries, including Halfords, easyJet holidays and Kiehl’s.

Topical Keyword Research

Research that provides the strategy for how we can help tell your story to humans, not just search engines. Our recommendations are always driven by seasonal user search data. We’ll help inform your content planning with extensive keyword research to identify popular topics, as well as when they are being searched for the most. This helps to drive the next stage…

On-page Optimisation

This is the process of rewriting web copy, metadata and other on-page content to improve the performance of your website’s pages for the target keywords identified in the research phase.  This can include featured snippets and voice search optimisation, structured data mark-ups to help enrich your search listings, metadata rewrites and the addition of new snippets of copy on your landing pages.

Need a creative content boost that gets you results? Talk to us!