We’ll look at aspects such as tone of voice, imagery, messaging and even fonts. The aim is to work closely with your entire business to build up a picture of how your employees see you, not to mention speaking to customers to find out what they want to see from your content. We use our findings to lay out a strategy for tweaks, improvements and re-optimisation of existing content. Plus, we’ll identify new topics and pages to be created, to broaden and diversify your content offering.
Then, we’ll either work with your own content writers to provide clear and concise briefs for content creation, or write the content ourselves. We’ve written web content for a whole host of websites across a range of different industries, including Halfords, easyJet holidays and Kiehl’s.
This is the process of rewriting web copy, metadata and other on-page content to improve the performance of your website’s pages for the target keywords identified in the research phase. This can include featured snippets and voice search optimisation, structured data mark-ups to help enrich your search listings, metadata rewrites and the addition of new snippets of copy on your landing pages.