Reputation Management
Your brand reputation isn’t just about what appears in search results anymore: it’s about what AI says about you.
When potential customers ask an AI assistant about your brand, they get instant answers pulled from across the web. One outdated article or unaddressed complaint can shape their entire perception before they’ve even visited your site.
LLMs scan reviews, news coverage, and third-party content to form responses about your business. If you’re not actively managing how these sources present you, you’re leaving your reputation to chance.
We optimise for humans first, algorithms second. That means content that tells your story, answers real questions, and positions you as the authority in your space.
Our content strategy is built on understanding what your audience actually searches for, what your competitors are missing, and how we can help you dominate both.
To the right is a real world example for one of our clients:
What We Actually Do:
What We Audit
We analyse how LLMs currently position your brand when people search for you directly: top brand search terms and their AI responses, third-party sources being cited, outdated or misleading information being surfaced, how competitors are positioned in comparison, and negative coverage that needs addressing.
How We Fix It
Once we’ve mapped the landscape, we build a plan to influence what AI says about you: on-site content updates that assert your current position, off-site activity to refresh outdated narratives, proactive response strategies for sensitive topics, and ongoing monitoring to catch emerging issues early.
The result
Control over your narrative. When someone asks an AI about your brand, they get an accurate, up-to-date picture: not a three-year-old news story or a cherry-picked complaint.