Agincare Digital PR
Case Studies
How we drove national coverage for Agincare
As part of our Digital PR activity, we created this campaign which helped us drive an increase in sales for target services by 23% and doubled SEO ROI since we started working with Agincare
Services Provided:
Headline Results
7
pieces of coverage in top authority publications
5
high-authority backlinks with average Domain Rating of 77
£0
Media Spend
+23%
Increase in Sales for target services YoY
The Client
Agincare is an independent national care provider, offering home care, live-in care, and residential services across England.
Industry: Care & Social Support
Target Audience: Older adults
The Challenge
Agincare needed authoritative media coverage to build their reputation and earn valuable backlinks to support their SEO strategy. Generic care sector press releases weren’t breaking through with journalists.
What We Did
We built a data-led PR campaign designed to give journalists a ready-made, newsworthy story:
Created Newsworthy Data
Analysed ONS statistics on care access, community infrastructure, green space, healthcare availability, and demographics to build the Later Life Happiness Index, revealing which areas in England best support quality of life for older people.
Made It Visual
Designed an interactive map assigning each local area a score, making the data instantly accessible and shareable for journalists.
Built the Assets
Published a dedicated landing page featuring all data points, visual assets, and the full methodology, giving publications everything they needed to run the story.
Targeted Outreach
Built specific media lists for national, local, and trade publications, then sent tailored pitches highlighting the angles most relevant to each audience.
The Results
7 placements
including The Mirror, Express, MSN and The Express
5
high-authority backlinks, averaging Domain Rating 77
1.06M
total reach
£0
media spend
Standout Wins
The interactive Later Life Happiness Index gave journalists a genuine, data-backed news hook rather than a generic press release, which is what unlocked national pickup across multiple publication tiers.
Why It Worked
We focused on what mattered: building genuinely newsworthy data, presenting it visually, and pitching it to the right people with the right angle. The result was coverage that built reputation and delivered measurable SEO value, not just column inches.
