FXTM Thought Leadership Digital PR Case Study
Case Studies
Thought Leadership Strategy Secures 150+ Media Placements for FXTM
SEOMG! built a thought leadership program around FXTM’s senior analyst, securing 150+ placements in 4 months across CNN, Forbes, Yahoo Finance, and more, with zero media spend.
Services Provided:
Headline Results
101
pieces of coverage in 12 months ( CNN, Forbes, Yahoo Finance, The Independent, and MarketWatch)
+5
Domain Rating increased from 34 to 39
+84%
account registrations YoY
The Client
FXTM is a leading global broker, offering trading services and market analysis to clients worldwide.
Industry: Financial Services
Target Audience: Retail Traders
The Challenge
FXTM needed to build domain authority and establish their analysts as go-to voices in financial media. Traditional press releases weren’t delivering the quality backlinks or media recognition they needed.
We built a thought leadership program around FXTM’s Senior Market Analyst, Lukman Otunuga, positioning him as a responsive expert source for journalists covering market movements:
What We Did
Identified the Opportunity
Finance journalists need credible expert voices on short deadlines. We positioned FXTM’s analyst as the reliable source they could turn to.
Built Targeted Media Relationships
Identified journalists at top-tier finance and business publications who regularly covered topics matching FXTM’s expertise.
Delivered Weekly Pitches
Sent timely commentary tied to breaking market news every week, giving journalists exactly what they needed when they needed it.
Made It Easy for Journalists
Clear, quotable insights with no PR fluff meant our pitches got used, not ignored.
The Results
150+
placements secured in 4 months, including CNN, Forbes, Yahoo Finance, The Independent, and MarketWatch
+5 Domain Rating
increased from 34 to 39
£0 Media cost
+84% account registrations YoY
Standout Wins
Strapline used led to AIO visibility for key target query
Consistent, timely pitching turned one-off coverage into an ongoing relationship with journalists, shifting FXTM from chasing placements to receiving inbound requests for expert commentary.
Why It Worked
We focused on what mattered: identifying a genuine gap for credible expert voices, building real relationships with the journalists who needed them, and delivering quotable insight on a consistent schedule. The result was sustained high-authority coverage, not a one-off spike.
