We’re all about Search
We’re SEOMG!: where SEO finally gets Exciting
SEOMG! is an SEO agency with an eye on the future. Founded in 2020 by Dan Gardiner-Adam and Luke Smith, we exist to prove that if you think SEO is boring, you’ve been working with the wrong people.
Why we started SEOMG!
We built SEOMG! after years leading SEO departments in large agencies and working client-side.
We saw the same problems everywhere: inconsistent quality, and SEO that took forever to prove value.
So we built something different. Direct access to experienced consultants.
Our Team
Dan Gardiner-Adam
SEOMG! Co-founder
Dan has been in SEO since 2010, building agency and in-house teams that consistently punch above their weight. With an extensive track record in driving International growth for globally recognised brands, Dan co-founded SEO to deliver better value and experiences for clients and SEO’s. Away from the desk, he’s usually mid-DIY project, at a gig, lost in a videogame, or out hiking.
Luke Smith
SEOMG! Co-founder
In SEO since 2011, leading winning campaigns for some of the UK’s biggest recruitment brands. Results-driven, pragmatic, and proudly nerdy about the details. Off the clock he’s with his young son, catching gigs, or rambling across windy trails.
Karen Idorn
Digital PR Director
With 10+ years in link building and Digital PR, Karen has a knack for delivering big results on small budgets, often outperforming competitors spending far more. She blends sharp offsite SEO know-how with creative PR that earns coverage without the inflated price tag. When she’s not in the office, she’s usually out on a lunchtime run or sea swim, which does shine an uncomfortable light on most of the team’s big walk to Tesco Express.
Gwen Shek
SEO Director
Been doing SEO since ’12, with SEOMG! since ’23. Plans and delivers campaigns for major brands with a detail-obsessed, team-first style. Off-duty she loves to travel and cook (regularly treating the team to baked treats.
Minnie Siripongpreeda
SEO Analyst
Minnie joined SEOMG! as a trainee analyst and has progressed quickly to SEO Analyst, building a reputation for turning technical detail into real client results. She now owns her own accounts, giving clients a consistent, dependable point of contact who understands their business inside and out.
Suze Taylor
SEO Director
Over 19 years’ agency experience leading and executing SEO and CRO strategies for local businesses, SMEs, and large-scale retail and ecommerce sites. Can also fit her whole fist in her mouth.
Selin Ors
Digital PR Director
Fresh off a distinction-winning MSc, joined SEOMG! in 2024 and excelled as a support analyst; now taking the lead on accounts and driving growth. Off-duty she loves yoga, beach days, or plotting the next pub crawl.
Ilona Doras
Account Manager
Ilona moved into account management after starting out in hospitality, and that service-first instinct still shows in how she looks after clients today. She’s the steady hand keeping accounts on track, making sure client needs are heard, expectations are managed, and delivery runs smoothly from brief to results. Outside of work she loves interior design, travel and foods of the world.
How we work
We mix proven SEO fundamentals with modern innovation – from Digital PR to Generative Engine Optimisation. Our team averages 8 years of experience, and we’re passionate about getting results that actually move the business forward.
You meet the people doing the work. We embed ourselves into your processes, respect your time, and focus meetings on what matters. Every session should deliver an OMG moment.
We’re based in Brighton. Our team works a four-day week, keeping everyone sharp and efficient and crucially, it allows us to hire and retain the best staff.
We’re open five days, so you’re always covered.
What makes us different
We don’t hide behind “SEO takes 6-12 months” or spend the first quarter researching: that’s rubbish. We deliver fast, measurable wins that protect and grow traffic, while building long-term strategies that compound over time.
We focus on returns, not clicks. We prioritise ruthlessly: looking at 100 problems and picking the ones that will actually move the needle for your business. We tailor solutions to your reality, not a template.
Our client retention speaks for itself. Low churn, consistent teams, and results that get us awards: because we help clients make money.
What we can do for you
We bring a delivery mindset to both SEO strategy and execution and operate at an advanced agency level, overseeing planning, project management and fulfilment under a delivery team umbrella. This allows us to pass on streamlined cost structures to our clients, reduce wasted spend and employ a laser-like focus on getting stuff done.
Our in-house mindset will help empower you and your team, keep things moving at all times and ensure that tangible and positive change is continuously being achieved.
We strive to become an extension of your business: seamlessly embedded in your development and content processes to drive results.
With a wealth of experience overcoming the challenges in getting work implemented within large, international organisations, we focus as much effort overseeing the implementation of our recommendations as we do on the recommendations themselves.
Ready
For SEO that finally makes sense?
Book a call with our team. No pushy sales pitch – just an honest conversation about your challenges and how we can help you hit your targets.