Bicester Village Boutiques
Case Studies
How we doubled traffic to high converting Boutique landing pages
SEOMG! helped The Bicester collection get more out of their boutique landing pages through addressing cannibalisation and improved optimisations
Services Provided:
Headline Results
+101%
increase in organic sessions to target boutique pages YoY
+150%
increase in impressions for target keywords
The Client
Industry: Retail
The Challenge
What We Did
Keyword Research
Keyword Research
We first mapped the actual search terms customers use when hunting for their favourite brands.
Content Optimisation
Content Optimisation
We rewrote page copy to match search intent and help both users and search engines understand what makes each Bicester Village boutique unique.
Cannibalisation Fixes
We stopped pages competing with each other by restructuring internal links so search engines knew which pages mattered most.
Image Optimisation
We optimised for accessibility while building relevance for featured products and brands.
The Results
+101%
increase in organic sessions to target boutique pages YoY
+150%
average monthly traffic growth
+150%
increase in impressions for target keywords
Standout Wins
We beat pre pandemic figures during pandemic recovery.
The boutique pages now rank where they should. New customers find Bicester Village through the boutique brands they’re already searching for.
Why It Worked
We focused on what mattered: understanding the audience, spotting opportunities early, and delivering content that aligned with search demand and relevance. Crucially, we addressed the competing content to ensure that the right pages ranked for the right terms
