Transforming Reed ‘s local search performance
Case Studies
How we SEOMG! transformed Reed Specialist Recruitment’s local search performance across 100+ office locations
SEOMG! transformed Reed Specialist Recruitment’s local search performance across 100+ office locations—driving 66% of offices into the top 5 for “recruitment agencies” on Google Maps and delivering a 57% YoY increase in high-intent actions from search results.
Services Provided:
Headline Results
66%
of offices now rank in top 5 on Google Maps for “recruitment agencies”
+57%
increase in positive actions (clicks, directions, calls)
+98%
of offices now have 10+ reviews averaging 4.4/5 stars
The Client
Reed Specialist Recruitment is the largest family-run recruitment business in the world, founded in the UK in 1960. They connect employers with professionals across 20 industries (including finance, education, health, and tech) for permanent, temporary, and interim roles.
Industry: Recruitment
The Challenge
What We Did
Google Business Profile Optimisation
– Audited and optimised 100+ office listings for maximum visibility
– Ensured NAP (Name, Address, Phone) consistency across all directories
– Implemented category and attribute optimisations specific to recruitment industry
– Enhanced profiles with posts, photos, and service descriptions
Multi-Location Strategy
– Coordinated review and optimisation efforts across dispersed office network
– Created scalable processes that local teams could maintain
– Ensured consistency while allowing for location-specific customisation
Reviews management at scale
– Developed automated review response workflows ensuring every review gets a timely, personalised response
– Created location-specific review generation campaigns targeting satisfied candidates and clients
– Set up real-time monitoring and escalation processes for negative reviews
– Built sustainable review acquisition strategy across all locations
The Results
Local Rankings Dominance
– 66% of offices now rank in the top 5 for “recruitment agencies” on Google Maps
– Only 9% of offices ranking in position 20+
– Consistently outranking national competitors in target areas
Visibility Growth
– 25% YoY increase in appearances of RSR local offices in search results
– Increased share of voice in competitive recruitment markets
– Enhanced map pack presence across all locations
High-Intent Actions
– 57% YoY increase in positive actions from search results
– More clicks to website from local listings
– More direction requests to offices
– More direct calls from search results—the highest-intent conversion action
Review Performance
– 98% of offices now have 10+ reviews
– Average rating of 4.4 out of 5 stars across all locations
– Consistent review velocity maintaining visibility and trust
Why It Worked
This wasn’t about gaming the system or buying fake reviews. We focused on what actually drives conversions: making it effortless for happy customers to share their experience, then ensuring those reviews get seen by the people who matter.
Local SEO at scale requires process, consistency, and genuine focus on user experience. We built sustainable systems that work across 100+ locations without creating administrative burden.
The result? RSR’s local offices now consistently outrank national competitors in their target areas, turning local search visibility into genuine business leads.
