Dropbox Sign
Case Studies
How we addressed content cannibalisation to drive double-digit international growth
SEOMG! restructured Dropbox Sign’s (formerly HelloSign) chaotic site architecture, consolidating hundreds of duplicative paid landing pages and building a scalable content strategy that delivered +40% organic traffic growth and triple-digit international expansion.
Services Provided:
Headline Results
+40%
overall organic traffic YoY
+124%
YoY average traffic growth in each Tier 1 international market
The Client
Dropbox Sign (formerly known as HelloSign) is a legally binding electronic signature (eSignature) platform.
Industry: SaaS
The Challenge
What We Did
Strategic Consolidation
– Audited hundreds of duplicate paid landing pages creating cannibalisation issues
– Merged and redirected duplicative content to strengthen page authority
– Built out a new “What is HelloSign?” content section targeting high-value non-brand queries
– Created a scalable content architecture that supports future growth without creating new conflicts
International Expansion
– Translation and optimisation support for Tier 1 markets
– Market-specific keyword targeting and content strategy
– Technical implementation to support multi-region growth
– Ensured international structure avoided same cannibalisation issues
Technical Foundation
– Fixed internal linking to flow authority to priority pages
– Implemented proper canonicalisation and redirect strategy
– Created sustainable content framework preventing future duplication
The Results
+124%
average YoY traffic growth in each Tier 1 international market
+40%
overall organic traffic YoY
x2
scope increase from Dropbox Sign based ROI delivered
Why It Worked
This wasn’t about creating more content or building more links.
We solved a fundamental structural problem that was holding back their entire organic channel. Once fixed, the site could actually compete—and win—for the non-brand searches that drive real pipeline.
Too many agencies would have recommended “more content” or “better backlinks.” We identified the real issue: they were fighting themselves. Fix that, and everything else falls into place.
The result? Dropbox Sign doubled our retainer based purely on the ROI we delivered.
