Dropbox Case Study
Case Studies
Making SEO a priority for Dropbox
SEOMG! co-founder Dan Gardiner-Adam became Dropbox’s embedded SEO consultant for 3 years—recovering from a botched migration, scaling organic search globally, and delivering 1.3M new sessions through aggressive non-brand growth.
Services Provided:
Headline Results
+1.3M
new sessions delivered in year 1
+135%
non-brand visibility growth YoY
+19pp
Recovered organic revenue from -14% to +5% in 2 months
3x
increase in Dropbox’s SEO investment over 3 years
The Client
Dropbox one of the world’s leading providers of cloud storage . It allows you to store documents, photos, and videos, access them from any device, and easily share large files or folders with others.
Industry: Cloud Storage
Target Audience: B2B
The Challenge
What We Did
Fixed International Foundations
– Resolved fundamental technical issues causing poor user experiences in non-English markets
– Implemented proper international SEO structure across multiple languages and regions
– +250% increase in target keywords on page 1 for non-English markets
Migration Recovery & Revenue Growth
– Diagnosed and fixed critical issues from the botched migration
– Recovered SEO visibility and stopped revenue decline
– Grew organic revenue from -14% to +5% YoY in just 2 months
Aggressive Non-Brand Expansion
– Built landing pages targeting new keyword opportunities at scale
– Extensive technical SEO improvements including internal linking architecture and page speed optimisation
– Content optimisation focused on user intent and conversion
– Identified and captured high-value non-brand traffic opportunities
The Results
1.3M
new sessions delivered in year 1
+135%
non-brand visibility growth YoY
+19pp
Recovered organic revenue from -14% to +5% in 2 months
3x
increase in Dropbox’s SEO investment over 3 years
Standout Wins
Revenue Recovery & Growth
– Recovered organic revenue from -14% to +5% YoY in just 2 months
– Sustained revenue growth throughout partnership
– Proved clear ROI that led to 3x increase in investment
International Success
– +250% increase in page 1 rankings for non-English markets
– Successfully scaled SEO across multiple languages and regions
– Established sustainable international growth framework
Partnership Value
– 3x increase in Dropbox’s investment in our team over 3 years
– Embedded consultancy model proving ROI at scale
Why It Worked
Dan embedded himself in their team, worked from their offices, and took ownership of implementation alongside internal stakeholders.
This meant understanding product roadmaps, navigating competing priorities, and ensuring SEO was built into decisions from the start, not bolted on afterwards.
The result? Dropbox treated him and the team as strategic partners, not vendors. And that’s reflected in both the results and the 3x investment increase over the three years.
