Work the World
Case Studies
Post-Pandemic Recovery
SEOMG! helped Work the World dominate post-Covid recovery, driving visibility 4x higher than their nearest competitor and smashing enquiry targets, delivering 610% YoY ROI growth
Services Provided:
Headline Results
+610%
ROI compared to the previous year.
+35%
SEO visibility increase, +11% above target. Now 4x the closest competitor.
The Client
Industry:
Target Audience: University-level healthcare students.
The Challenge
What We Did
We optimised key landing pages, restructured internal linking, and implemented structured markup. An E-E-A-T audit strengthened authority. We manually mapped hreflang across four regional sites for accurate targeting.
We also leveraged the blog to target broader terms like ‘electives in Asia/Africa’, which drove significant traffic and funnelled users to conversion pages. We worked with developers to transform the electives hub into a deeper, SEO-friendly landing page.
The Results
+35% SEO visibility
by June 2023, exceeding target by 11%. Now 4x ahead of the nearest competitor.
+32% enquiries
growth year-on-year, +39% vs 2019. Beat target by 19%.
610% ROI
driven by 376 additional enquiries.
Won ‘Best Travel & Leisure SEO Campaign’ at the European Search Awards 2023.
Testimonial
“SEOMG! delivered incredible results when we needed them most. They’re experts at identifying opportunities and breaking them down into simple, actionable reports. Their reactivity impressed us – often alerting us to time-sensitive issues before we knew we had them. They’ve increased visibility, CTRs, conversion rates and revenue across the board. The results speak for themselves.” — Omar Mohamed, Director, Work the World
