When expanding their business to cover different countries and territories, many companies simply create translated versions of an existing website and hope for the best. This ‘fumbling around in the dark’ approach can often have grave implications for traffic and rankings. This is where the concept of international SEO comes in. When combining a strategic approach with first class technical execution, not only can businesses mitigate the risks associated with creating localised new websites, but they can indeed flourish both at home and abroad.
Not only do we help businesses roll out international websites, but we’ll conduct thorough research to examine the size of each potential market that will feed directly into your sales and marketing strategy, providing a roadmap for growth before it may have even become a consideration for your business.
With buy-in from budget holders secured, we’ll provide a comprehensive strategy for the international project to include precise targeting by country and language, URL formatting and keyword targeting. All of this will help to ensure that the right content is found by the right people in the right places, helping to minimise competition between your different websites in search results.
And should you already be operating websites internationally, we’ll review your current technical setup and provide thorough recommendations on how to fix any glaring issues.
Some of the areas we can assist with when it comes to international SEO are as follows:
We’ll assess the search landscape in each market, examining the demand for relevant keywords and topics, size up the level of competition and what tactics will be required to out rank them. Working alongside your internal team, we’ll map out a strategy of execution, outlining the steps required to move into new territories, take on your competitors and beat them.
With our long-standing international SEO expertise, gained from many successful cross-border growth initiatives carried out for the likes of Dropbox (see below), we’ll help you gain buy-in from your senior stakeholders and instil the confidence that you need and deserve from them.
With buy-in secured, we’ll help you undertake your international SEO project from the ground up. We’ll start by listing out recommended URL structures for each website to ensure that everything is grouped together as logically as possible for both search engines and users. Then, by installing a special segment of code on every page, we can tell search engines in each applicable market which pages to serve to searchers, providing them with the optimal experience that will result in clicks and revenue.
Our crack team of copywriters will provide your translation team with content that’s fully optimised for search results in each region, ready to be translated and added to your new sites. Every detail will be taken care of, meaning you needn’t sweat the small stuff. Stuff like submitting localised sitemaps to Google and specifying which website has been designed for which country, meaning that we can keep a close eye on things after the rollout and jump on any minor issues that may need resolving.
Already operating international websites and want to ensure there’s nothing holding you back from search success? We love nothing more than rolling our sleeves up and getting under the hood of your websites. In much the same way that we carry out our technical audits, we’ll conduct thorough analysis of your existing setup. It may be that your UK website is showing up in US search results and vice versa, or that German language users are landing on a website designed for Australian users. These scenarios will present a less-than-ideal experience for searchers and could lead to them taking their business elsewhere. Alongside a detailed report of the required fixes we’ll create simplified tickets for your developers to work on, ensuring those barriers to success are broken down in a timely fashion. Or, if you like, we can take on the fixes ourselves!
