XP Factory Case Study
Case Studies
Capitalising on Christmas Demand
XP Factory partnered with SEOMG! to capture seasonal demand for Escape Hunt and Boom Battle Bar through tactical SEO. The goal: fast, measurable wins during the critical Christmas trading period.
This project won ‘Best Use of Search – Gaming Sector’ at the European Search Awards.
Services Provided:
Headline Results
+627%
YoY increase traffic to Christmas pages
+31%
Total organic clicks
+385%
Top 3 keyword rankings
The Client
Industry: Gaming
The Challenge
What We Did
We delivered high-impact optimisation across both sites:
– Identified high-potential Christmas and regional keywords
– Optimised festive landing pages with targeted content and metadata
– Enhanced internal linking and user journeys
– Strengthened local SEO with updated listings and seasonal opening times
– Fixed technical issues (broken links, duplicate content)
– Worked directly with brand teams to hit tight deadlines
The Results
+627%
YoY traffic increase to Christmas pages
+31%
total organic clicks YoY
+385%
Top 3 keyword rankings
Standout Wins
Inside Out 2 Quiz drove 16% of overall organic traffic in June, ranking for 39 separate queries.
Met Gala 2024 content boosted Fashion category traffic by targeting high-demand celebrity trends with age-appropriate angles.
Traffic spikes were consistent, measurable, and directly tied to strategic content timing.
