Enterprise Rent-A-Car Case Study
Case Studies
Driving SEO revenue across all surface areas
SEOMG! co-founder Dan Gardiner-Adam led Enterprise Rent-A-Car’s international SEO strategy as SEO Manager for EMEA, driving +40% revenue growth across Europe while delivering nine zero-decline site migrations and coordinating across multiple markets, teams, and stakeholders.
Services Provided:
Headline Results
+40%
SEO revenue across Europe
-15%
channel cost while growing revenue
9
successful site migrations with zero traffic decline
800
branches optimised for local search
The Client
Enterprise Rent-A-Car is a premier global mobility provider offering car and van rental, car sharing, and exotic vehicle hire. Operating over 10,000 branches across 90+ countries.
Industry: Vehicle Hire
The Challenge
What We Did
International SEO Leadership
– Aligned marketing and development teams across Europe and America
– Drove buy-in for SEO projects across multiple stakeholders and business units
– Implemented scalable strategies across diverse markets with different languages, search behaviours, and competitive landscapes
– Built internal SEO advocacy that secured budget and resources
Zero-Risk Site Migrations
– Led nine site migration projects without traffic decline
– Comprehensive pre-migration planning, risk mitigation, and testing
– Continuous monitoring and rapid response post-launch
– Successfully migrated a platform transacting $1 billion+ annually with zero revenue impact
– UX hypothesis testing leading to global homepage redesign
– Secured budget for local listings management across 800 branches
– Reviews and Google Business Profile optimisation at enterprise scale
– Technical SEO improvements across millions of location and vehicle pages
The Results
+40%
SEO revenue across Europe—doubling the previous growth rate
-15%
channel cost whilst growing revenue
9
successful site migrations with zero decline in search performance
Standout Wins
Revenue Growth
– +40% SEO revenue across Europe—doubling the previous growth rate
– -15% channel cost whilst growing revenue
– Significant market share gains in key European markets
Migration Success
– Nine successful site migrations with zero decline in search performance
– Zero revenue loss during global platform migration ($1bn+ annually)
– Maintained rankings and traffic throughout complex technical transitions
Local Search Dominance
– 800 branches optimised for local search
– Improved Google Business Profile performance across all locations
– Enhanced review volume and quality at scale
Why This Experience Matters
This taught us the reality of in-house challenges: gaining buy-in, coordinating across teams, navigating politics, and getting things actually implemented in complex organisations.
That’s why our clients value us. We don’t just understand SEO, we understand how businesses actually work. We’ve been on the inside. We know what it takes.
