The Wedding Travel Company Case Study
Case Studies
Traffic Recovery for The Wedding Travel Company
The Wedding Travel Company specialises in weddings abroad across Las Vegas, Cyprus, Greece, Spain, Italy and beyond.
2020 hit travel hard. They needed a marketing strategy that worked during lockdowns and delivered long-term ROI. SEO was the answer.
Services Provided:
Headline Results
+62%
traffic increase YoY
109%
versus pre-pandemic levels by 9%.
The Client
Industry: Weddings
The Challenge
What We Did
We restructured the site to put high-demand destinations and wedding types front and centre.
Our approach:
– Deep keyword research to identify what couples were actually searching for
– Navigation overhaul prioritising popular destinations and wedding styles
– Improved on-page copy across key landing pages
– FAQ schema mark-up to capture featured snippets
The Results
+62%
organic traffic YoY
109%
traffic vs pre-pandemic
+30%
visibility for target keywords
